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Lemaitre celebrates 30 years of the iconic Maxeco boot, and a legacy of proudly South
African safety footwear. Over the years, Maxeco has become the no. 1 sold safety
footwear style in the history of our country. The story of how it all began and the
recollections of the events leading up to the manufacture of the first ever Maxeco safety
boot are detailed in the video below.

“In hindsight, we introduced the right product at the right time at the right price, and managed to
launch possibly the most successful selling safety shoe of all time in the South African market.”

Cedric Novis.

Watch the video to learn more about the
country’s number 1 sold safety boot.